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Book Review: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

41axEaS7tIL__BO2,204,203,200_PIsitb-sticker-arrow-click-to-search,TopRight,35,-76_AA240_SH20_OU01_Book Review: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement 

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement by David Weigelt and Jonathan Boehman, approaches marketing at an angle that you rarely, if ever, encounter in a marketing book. The best way for me to describe this book is “marketing outside the box”. Dot Boom drives home the fact that if you try to market to Boomers the way you market to “everyone else” you will not be as successful as you could be if you are willing to really learn and understand the underlying biology and psychology of Boomers’ decison making. Tony Robbins summed it up when he said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” While reading the book, if you don’t find yourself saying, “I hadn’t thought of that, but that really makes sense,” I would be very surprised. I give this book only 4 stars and not 5 because I don’t believe any book has the “secret to success” (which this book actually admits) but I think that it has valuable points and it is definitely worth reading; even if Boomers aren’t your target market, I believe you can apply the unique principles here to all aspects of marketing.


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